Today we released the 2nd Edition of our eBook Insider's Guide to Selling on Chairish (19.99) This new edition is expanded with tips and strategies to make the most of your Chairish Shop.
As I was writing, I was taking notes. There is so much more that I could've included but I thought I'd address some of these additional strategies in the form of follow up blog posts. This one is the first.
As with anything, there are always ways to maximize what you're doing and make it better. Doing more than just the basics, tweaking to make sure you get every ounce out of the experience, that's what this post is about.
If you haven't had a chance to purchase our new Chairish eBook, I encourage you to take a look. It's designed to provide all the background on setting up shop on Chairish so you can start making money doing what you love.
Fill Your Store
It just makes sense...the more items you have for sale, the more items customers can buy. Knowing that not every visitor to your shop will like or be looking for what you have listed means that in order to generate constant sales, you need to have as many items as possible in your shop at any given time.
Sell Large & Small Items
Large pieces of furniture are shipped via White Glove shipping. This can be a very slow process – up to 8 weeks from the time the sale is made until it is finally delivered - and you aren’t getting paid until it’s delivered.
Small items as defined by Chairish are items that can fit in a box. When these items sell, Chairish sends you a shipping label, you put it in a box, drop it at the local UPS shipping center and off it goes. It’s usually delivered in 1-3 days and you get paid a couple days after that. It’s a much quicker turnaround resulting it payment in days rather than weeks.
Ship Via Small Package Shipping Whenever Possible
As mentioned above, small package shipping is much faster and payment much quicker, but small items don’t need to be just vases and home décor.
Take a look at the maximum measurements and you’ll see that a small side table, chair, ottoman, etc. can all be sent via this method. Don’t assume that just because it’s a piece of furniture, it needs to be sent via White Glove Shipping.
Bottom line: The shipping process (and payment) is much quicker with small package shipping, use it whenever possible.
Have a Pricing Strategy that Leaves Room for Markdowns
It’s important to tend to your shop on Chairish. Keep an eye on items that have a lot of followers. These people have indicated their interest in this item and will receive notifications about it.
For example, you have a hutch with 20 people loving it, each one of these people will be notified directly by Chairish every time you take a markdown on the item. These emails can be the ‘nudge’ a follower may need to become a buyer.
Keep Your Finger on the Pulse
What is trending in high-end design? What is trending on Chairish? Chairish isn’t a ‘yard sale’ buyers aren’t looking for cheap, they’re looking for cool, stylish, classic, etc. The Chairish buyer has sophisticated taste, so follow what’s trending in high end design. If I don’t look at anything else, I flip through Architectural Digest once a month so I know what my buyer is interested in.
It's important to remember that just like a brick and mortar store. As the owner of the shop you need to make sure that it’s filled with fantastic, unique items that will keep customers coming back and will encourage customers to buy. In addition, just like advertising is necessary to keep your store in front of your customers, you need to ‘advertise’ your online shop, too. The easiest and cheapest (it’s free!) way to do this on Chairish is by taking markdowns
What are your thoughts? Any strategies you’d like to add, post them below!
I don't know about you, but I find inspiration in a wide variety of places and my Instagram feed is my "Inspiration" feed so I follow fashion designers, florists, bakers and architects. Some are celebrities with thousands of followers and some are unknown with a small, loyal group of followers.
All have one thing in common, they help me keep my mind open to new design possibilities, new color combinations, patterns, and furniture styles to keep a look out for when I’m shopping for pieces and thinking about upcoming projects.
I follow hundreds of feeds but I’ve narrowed down my favorites here. These feeds aren’t always about furniture designs, some aren't about furniture at all, but it’s the larger picture that inspires me and gets me to think beyond simple vintage finishes and standard colors when designing my next furniture project.
If you don’t have an Instagram feed yet, take a look at my two previous articles here and here to read why you should and how to set it up. Then take a look at the feeds I recommend below.
I’d also like to know what inspires you so please share your favorites in the comments below!
Paul and I started out painting furniture as a hobby. Click here if you’d like to read our whole story but the short version is this:
We were both working in stale corporate jobs and painting furniture was our creative outlet.
Like so many other people who find a hobby they just adore, we dreamed that one day doing what we loved could be our full-time job.
Fast forward a few years and here we are, our hobby actually DID turn into our full-time job and now we coach others who want to do the same thing.
So, here are our pointers for getting your business off the ground.
Earlier this week Paul and I were chatting with a friend whose daughter paints and sells her furniture. Our friend told us that her daughter was wondering if painted furniture was on its way out and if the market is oversaturated since she hasn’t sold anything in a week or two.
A week or two without selling a piece isn’t exactly cause for concern. There are seasonal fluctuations in any industry. I took a look at the last 6 years of data for Furniture and Home Decor provided by FRED® Economic Research and I found that the busiest month for furniture sales is December, and the slowest is January. June ranks near the bottom of the list at #9 so it isn't a surprise that her sales were off a little in June.
So, if you’re concerned because your sales are off at some point throughout the year, this list may help ease your mind.
Chairish has made several significant changes in the past few months related to shipping, trade discounts, and the listing algorithm they are using. We are updating our Chairish e-book and will share it with our subscribers as soon as it's available. Please be sure to enter your email so that you receive your free copy.
One night I was scanning the posts on a Facebook Page of which I am a member. It’s a group for people who paint and sell their furniture. I’ve never posted to the page but I find it interesting to see what people in other parts of the country are doing.
A post caught my eye that evening. One of the members posted that they were excited about selling their first piece of painted furniture on Chairish but were disappointed to realize that they had to give up a 20% commission.
This post sparked a flurry of questions over the 2 hours that it was live prior to my seeing it.
Paul and I have been selling on Chairish for over a year now and have learned a lot about the ins-and-outs not only from our personal experience but also through conversations I’ve had with the Chairish buyer who recruited us to the site.
So, I crafted a reply to the post explaining 4 key things you need to know about the commission, pricing, delivery, and how payment is made.
Metallic finishes are everywhere in home decor. We are seeing gold, silver, brass and copper finishes all over Pinterest, Instagram and the decorating magazines. From entire pieces of metallic furniture to hints and accents, metallic finishes are everywhere.
So, you know you want to incorporate metallics into your furniture projects but you aren’t sure what type of metallic finish would be best for your project.
Although there are many ways to create metallic finishes, there are three that are the most popular and easy to apply – metallic wax, metallic leaf, and metallic paint.
Here’s an overview of each method, when and how to use them and what you can expect...
A couple of months ago, I posted an article about setting up and using Instagram for your small business. Since then, I've had numerous discussions with people who are painting to sell and they're using their own personal Facebook profile rather than setting up a business page.
There are many reasons to have a separate page for your business, but let's start out by talking about the three most basic reasons...
There are no two ways about it - you’re in the business of selling furniture, so you need to know how to take a decent photo.
What’s the point of putting all that time and effort into creating a spectacular finish just to have it look like it was photographed in a cave?
There is so much in-depth information that can be written about each element of this topic (and we’re working on it!) but this post is about learning the basics. Great photos don‘t happen by accident, great photos are made through careful planning.
As most people already know, I spent many years working in big pharma. Much of that time I worked directly with the VP of Sales and later, I worked in Marketing. Along the way, I kept my eyes and ears open and learned everything I could from the entire experience.
I never dreamed that so much of what I learned could be applied to my life as the owner of a small business.
So, in no particular order here are the lessons I use every single day.